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Survey on tablet – Keep taking the tablet

31st August 2017|

A short sharp survey using a tablet was a popular solution for a retail client which wanted to find out what their customers think about them.. The client was aware that it is very difficult to interrupt customers whilst in the store, or to delay them as they are leaving.

Also, it can be embarrassing […]

On the Road Telephone

19th July 2017|

Not quite Route 66, but we did have an interesting telephone challenge to recruit and interview drivers.

The client needed very rapid feedback from a wide range of drivers to talk about their driving experiences.

We had just one week to telephone, recruit and complete the interviews. The initial specification was drivers of both motorbikes and […]

Street Interviews win the day

23rd March 2017|

Street interviews provided the best methodology for a recent consultation.

One of the key uses of market research data is to validate hypotheses. Typically this is clients who are certain that demand will exist for a new product or service. However, it is often necessary to get data which ‘proves’ a point of view. This […]

Quality results takes time and persistence.

17th November 2016|

Prof Curtice, Senior Research Fellow at NatCen Social Research’s exit poll was the only one which correctly predicted the 2015 general election results.  All the others did not.

So he has been analysing recent opinion polls.  His conclusion is that you need to ensure that the data collection is right before you even think about […]

Lights off? – Qualitative Research

29th October 2016|

What happens when the lights go off?

Qualitative research was required for this project. Electricity supply companies’ key task is to keep the ‘lights on’ for all their customers but most people can manage the odd blackout, if it doesn’t last too long as well as the occasional planned power cut. But they become really […]

Face-to-Face in a Digital World

18th April 2016|

There is a perception that the digital age has made face-to-face communication somehow old-fashioned.

But there is an interesting report in the sports pages this week. A Premiership football club has had to introduce special sessions, “Life Kinetics”, into its training regime to get players to talk to each other. They had realised that during […]

Keeping customers onside on-line survey

15th March 2016|

Exactly what your customers think of you can be the key to developing business with existing and new customers. The best way, surely, is to ask them! And the good old fashioned way – but delivering up to date actionable results – is a market research survey.

A simple on-line survey can give the insight […]

Hate to say we told you so…

26th January 2016|

Hate to say we told you so – but we told you so!

Soon after the General Election last year, there was much soul searching in the media as to why the polls had failed to guess the outcome of the general election correctly. Back then we pointed out that we believed that the major […]

Customer Satisfaction Surveys

14th January 2016|

Keeping track of customer satisfaction

Or – Just trying to keep the customer satisfied

 

What DO your customers really think of you? A customer satisfaction survey can help provide the answer – or answers to this question. In turn it can help improve marketing and the businesses performance.

This was the challenge faced by a client, a […]

Telephone interviews confirm anecdotal evidence

28th October 2015|

This project was another classic use of market research, in this case telephone interviews to confirm anecdotal evidence that businesses want Superfast Broadband. The Local Authority’s discussions with business owners in their area had highlighted that access to Superfast Broadband was currently one of the hot topics amongst businesses and politicians.

However, their discussions with […]