Select suitable respondents just by observing their characteristics so you can fill sample more easily and with less waste.

  • Face to face surveys mean our interviewers have a visual check on respondents.
  • Visual verification of gender, age and SEG ensures high quality respondents.
  • Meeting participants face to face means they can be engaged with visual prompts, such as sample advertisements or packaging.
  • Locations for face to face surveys are very flexible, on the street, in shopping centres, in ‘hall tests’ or even at work.
  • We cover the whole of the UK and Eire.
  • Visual confirmation of participants demographics enables the strictest management of your quota.
  • Data and verbatim responses can be quickly coded and entered into our data analysis software.
  •  We can arrange face to face interviewing at almost any time of the day – or night- to make sure you capture responses from the whole range of customers or visitors.
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In spite of the rise in the use of new technologies, the good old fashioned method of actually talking face to face with market research participants continues to deliver high quality data at very good value for money.

Face to face surveys, carried out by experienced, fully trained interviewers, provide a unique opportunity to engage participants by using show cards, illustrations, sample adverts or packaging and a range of other stimuli. This kind of engagement is almost impossible with high tech methods, however clever the websites or Apps which may be used.

With access to over 800 interviewers, and a team of Supervisors spread across the UK and Eire, we can work to exacting timings and timescales – 50 interviews between 17.00 and 21.00 at a certain location for example – We only use interviewers fully trained to MRS IQCS standards and operate to MRS Guidelines and Code of Conduct

The key advantage of face to face surveys is that we use can select suitable respondents just by observing their characteristics so you can fill sample more easily and with less waste.