Soap Opera: street survey about soap powders

2021-06-01T15:41:53+01:002nd August 2014|Case Studies|

On the surface the enquiry was an archetypal consumer street survey. The subject was about soap powders. The project was quite limited and modest in scale and with familiar characteristics the same as others. Speed of response and data reporting deadlines are common travelling companions. We got the go-ahead, booked the interviewers for the location [...]