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Yearly Archives: 2015


Telephone interviews confirm anecdotal evidence

2021-06-01T15:41:50+01:0028th October 2015|Latest news|

This project was another classic use of market research, in this case telephone interviews to confirm anecdotal evidence that businesses want Superfast Broadband. The Local Authority’s discussions with business owners in their area had highlighted that access to Superfast Broadband was currently one of the hot topics amongst businesses and politicians. However, their discussions with [...]

Qualitative research…Bowling them over

2021-06-01T15:41:51+01:001st October 2015|Latest news|

Market research is often used to prove the blindingly obvious.  We used qualitative research to literally bowl them over. Sometimes market research is just to cover the backs of officials, so that they have irrefutable support for the decisions they make over contentious issues. Planning aspects of sports and recreation facilities is one such contentious [...]

How to influence people… new market research

2021-06-01T15:41:51+01:0024th September 2015|Latest news|

New market research shows that the general public still turns to TV and the newspapers, not social media, to learn about current political issues. Nearly three-quarters of us (73%) use TV to stay informed.  Over half (54%) cite newspapers and online news outlets (52%)to shape their political views. Less than a third (27%) use Facebook [...]

Education for schools

2021-06-01T15:41:52+01:0024th June 2015|Latest news|

Nelson Mandela said, “Education is the most powerful weapon which you can use to change the world.” ...and he of all people would have known   But when the inspector calls how do you know what effect your education is having?   If education is the most powerful weapon, we are pretty sure that information [...]