This project was another classic use of market research, in this case telephone interviews to confirm anecdotal evidence that businesses want Superfast Broadband. The Local Authority’s discussions with business owners in their area had highlighted that access to Superfast Broadband was currently one of the hot topics amongst businesses and politicians. However, their discussions with [...]
Market research is often used to prove the blindingly obvious. We used qualitative research to literally bowl them over. Sometimes market research is just to cover the backs of officials, so that they have irrefutable support for the decisions they make over contentious issues. Planning aspects of sports and recreation facilities is one such contentious [...]
New market research shows that the general public still turns to TV and the newspapers, not social media, to learn about current political issues. Nearly three-quarters of us (73%) use TV to stay informed. Over half (54%) cite newspapers and online news outlets (52%)to shape their political views. Less than a third (27%) use Facebook [...]
Nelson Mandela said, “Education is the most powerful weapon which you can use to change the world.” ...and he of all people would have known But when the inspector calls how do you know what effect your education is having? If education is the most powerful weapon, we are pretty sure that information [...]
Were the Opinion Polls really wrong about the result of the General Election? A week before the election the media had two favourite stories. One was that Ed Miliband was stumbling towards No 10 with the help of the SNP. The other was that the election was on a knife edge - too close to [...]
For a Summer Holiday? In the past few years there has been a growing interest in how well bus services are working and how they can be improved so that usage of public transport can be encouraged and increased. It is, of course, a marketing problem. How can you keep existing users and at the [...]