October 2015 - Fieldwork Assistance

Monthly Archives: October 2015

Telephone interviews confirm anecdotal evidence

28th October 2015|

This project was another classic use of market research, in this case telephone interviews to confirm anecdotal evidence that businesses want Superfast Broadband. The Local Authority’s discussions with business owners in their area had highlighted that access to Superfast Broadband was currently one of the hot topics amongst businesses and politicians.

However, their discussions with […]

Qualitative research…Bowling them over

1st October 2015|

Market research is often used to prove the blindingly obvious.  We used qualitative research to literally bowl them over.

Sometimes market research is just to cover the backs of officials, so that they have irrefutable support for the decisions they make over contentious issues.

Planning aspects of sports and recreation facilities is one such contentious field […]