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Monthly Archives: October 2015


Telephone interviews confirm anecdotal evidence

2021-06-01T15:41:50+01:0028th October 2015|Latest news|

This project was another classic use of market research, in this case telephone interviews to confirm anecdotal evidence that businesses want Superfast Broadband. The Local Authority’s discussions with business owners in their area had highlighted that access to Superfast Broadband was currently one of the hot topics amongst businesses and politicians. However, their discussions with [...]

Qualitative research…Bowling them over

2021-06-01T15:41:51+01:001st October 2015|Latest news|

Market research is often used to prove the blindingly obvious.  We used qualitative research to literally bowl them over. Sometimes market research is just to cover the backs of officials, so that they have irrefutable support for the decisions they make over contentious issues. Planning aspects of sports and recreation facilities is one such contentious [...]