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Yearly Archives: 2016


Quality results takes time and persistence.

2021-06-01T15:41:48+01:0017th November 2016|Latest news|

Prof Curtice, Senior Research Fellow at NatCen Social Research’s exit poll was the only one which correctly predicted the 2015 general election results.  All the others did not. So he has been analysing recent opinion polls.  His conclusion is that you need to ensure that the data collection is right before you even think about [...]

Lights off? – Qualitative Research

2021-06-01T15:41:48+01:0029th October 2016|Latest news|

What happens when the lights go off? Qualitative research was required for this project. Electricity supply companies’ key task is to keep the ‘lights on’ for all their customers but most people can manage the odd blackout, if it doesn’t last too long as well as the occasional planned power cut. But they become really [...]

Face-to-Face in a Digital World

2021-06-01T15:41:48+01:0018th April 2016|Latest news|

There is a perception that the digital age has made face-to-face communication somehow old-fashioned. But there is an interesting report in the sports pages this week. A Premiership football club has had to introduce special sessions, “Life Kinetics”, into its training regime to get players to talk to each other. They had realised that during [...]

Keeping customers onside on-line survey

2021-06-01T15:41:49+01:0015th March 2016|Case Studies|

Exactly what your customers think of you can be the key to developing business with existing and new customers. The best way, surely, is to ask them! And the good old fashioned way – but delivering up to date actionable results – is a market research on-line survey. A simple on-line survey can give the [...]

Hate to say we told you so…

2021-06-01T15:41:49+01:0026th January 2016|Latest news|

Hate to say we told you so – but we told you so! Soon after the General Election last year, there was much soul searching in the media as to why the polls had failed to guess the outcome of the general election correctly. Back then we pointed out that we believed that the major [...]

Customer Satisfaction Surveys

2021-06-01T15:41:50+01:0014th January 2016|Latest news|

Keeping track of customer satisfaction Or – Just trying to keep the customer satisfied   What DO your customers really think of you? A customer satisfaction survey can help provide the answer – or answers to this question. In turn it can help improve marketing and the businesses performance. This was the challenge faced by [...]