Quality results takes time and persistence.

2021-06-01T15:41:48+01:0017th November 2016|Latest news|

Prof Curtice, Senior Research Fellow at NatCen Social Research’s exit poll was the only one which correctly predicted the 2015 general election results.  All the others did not. So he has been analysing recent opinion polls.  His conclusion is that you need to ensure that the data collection is right before you even think about [...]