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Yearly Archives: 2017

/2017

On the Road Telephone

2021-06-01T15:41:47+01:0019th July 2017|Case Studies|

Not quite Route 66, but we did have an interesting telephone challenge to recruit and interview drivers. The client needed very rapid feedback from a wide range of drivers to talk about their driving experiences. We had just one week to telephone, recruit and complete the interviews. The initial specification was drivers of both motorbikes [...]

Street Interviews win the day

2021-06-01T15:41:47+01:0023rd March 2017|Latest news|

Street interviews provided the best methodology for a recent consultation. One of the key uses of market research data is to validate hypotheses. Typically this is clients who are certain that demand will exist for a new product or service. However, it is often necessary to get data which ‘proves’ a point of view. This [...]