Street Interviews win the day

2021-06-01T15:41:47+01:0023rd March 2017|Latest news|

Street interviews provided the best methodology for a recent consultation. One of the key uses of market research data is to validate hypotheses. Typically this is clients who are certain that demand will exist for a new product or service. However, it is often necessary to get data which ‘proves’ a point of view. This [...]