Street interviews to test ads can be testing

2021-06-01T15:41:44+01:0028th March 2019|Latest news|

Street interviews to test ads can be testing Developing advertising is always a challenge. Getting feedback using street interviews can help refine the message and the images. It can also test the effectiveness of different media sites. We recently worked with a media planning and development consultancy. We used street interviews  to test some ‘billboard’ [...]