View from Fieldwork AssistanceFieldwork Assistance organise and manage fieldwork – data collection – for market research and aim to take the hard work out of data collection. We are used by all types of consultancies such as market research, management, retail, sports, transport, and marketing, PR and Marcomms agencies.

We are a small team with a wide previous background in market research and business, now dedicated to fieldwork.  Our main office is at Inworth, near Tiptree, Essex from where we manage fieldwork throughout the UK and overseas.

Our 30+ years experience of market research and market research fieldwork is available to work with you and your resources to deliver cost effective quality data.

We have access to over 800 street interviewers, which gives us coverage of the whole of the UK and Eire we are able to handle your research programme whatever its size.  We only use interviewers who are trained to Market Research Society IQCS quality standards. We undertake interviews in shops and shopping centres, retail parks, outside supermarkets, airports, exhibition centres, sporting venues, parks & leisure centres.

We provide both quantitative and qualitative data collection compliant with the MRS Code of Conduct.

Fieldwork projects range from recruiting a single focus group or a few in depth interviews to large scale interview programmes of many thousands of respondents.

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Our Services
Our Services

The People

Michael Mackman
Michael MackmanResearch Director
Michael has wide ranging international experience having worked on the client side with such companies in the Heating and Air Conditioning, Vehicle Rental and Telecomms. This means that he has a keen awareness of the pressures and strains that can be placed on market research budgets and is always willing to discuss potential project to try to achieve research objectives within budget.

He has also worked for two international London based research consultancies both at director level.

Michael’s has wide experience of conducting both quantitative and qualitative surveys for public, private and not for profit organisations.

Michael was elected a Full Member of the Market Research Society in 1994 and is now Certified.


Peter Ward
Peter WardCommercial Director

Peter Ward is responsible for administration and finance.  He brings many years experience of selling and marketing for manufacturers at executive and director level both in the UK and throughout the world.

He has also worked as a marketing consultant and marketing researcher for business goods and services.

Peter is a past Chairman of Essex Export Club and a Chartered Marketer.

Tracey Ackland
Tracey AcklandField Director

Tracey Ackland has over 25 years experience of project management, providing a consistent point of contact between interviewers and clients. Her personal involvement in managing your project means you have an identifiable, responsible and friendly contact who will keep you updated at all times.

She has responsibility for managing our interviewing fieldforce of 12 Supervisors and through them over 800 fully trained and experienced interviewers.


Other members of the core permanent team include Julia Nevard, Jo Hunt and Val Beaven who undertake the invaluable back office services for us, as well as some local fieldwork.

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Contact us
Contact us