Were the Opinion Polls really wrong about the result of the General Election?

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Recruit Health Professionals – Doctors orders

15th November 2018|

A recent project was to recruit and interview medical and pharmaceutical professionals; doctors, pharmacists, CCG leads and wholesalers.
The key objective was to gather opinions of some current prescribing practices. To establish reaction to a potential new medication delivery method.
The Challenge
Our challenge was to identify and recruit doctors and other medical professionals who met some […]

Mixed Methodology – Street meets on-line

13th June 2018|

A mixed methodology was required once again for a repeat consultation for a local authority. We had to assist in the design of a consultation and engagement programme. This was to improve communications with a group of residents living in a social housing development that was undergoing re-development. The aim was to establish the […]

Street Interviews win the day

23rd March 2017|

Street interviews provided the best methodology for a recent consultation.

One of the key uses of market research data is to validate hypotheses. Typically this is clients who are certain that demand will exist for a new product or service. However, it is often necessary to get data which ‘proves’ a point of view. This […]

Quality results takes time and persistence.

17th November 2016|

Prof Curtice, Senior Research Fellow at NatCen Social Research’s exit poll was the only one which correctly predicted the 2015 general election results.  All the others did not.

So he has been analysing recent opinion polls.  His conclusion is that you need to ensure that the data collection is right before you even think about […]

Lights off? – Qualitative Research

29th October 2016|

What happens when the lights go off?

Qualitative research was required for this project. Electricity supply companies’ key task is to keep the ‘lights on’ for all their customers but most people can manage the odd blackout, if it doesn’t last too long as well as the occasional planned power cut. But they become really […]

Face-to-Face in a Digital World

18th April 2016|

There is a perception that the digital age has made face-to-face communication somehow old-fashioned.

But there is an interesting report in the sports pages this week. A Premiership football club has had to introduce special sessions, “Life Kinetics”, into its training regime to get players to talk to each other. They had realised that during […]

Hate to say we told you so…

26th January 2016|

Hate to say we told you so – but we told you so!

Soon after the General Election last year, there was much soul searching in the media as to why the polls had failed to guess the outcome of the general election correctly. Back then we pointed out that we believed that the major […]

Customer Satisfaction Surveys

14th January 2016|

Keeping track of customer satisfaction

Or – Just trying to keep the customer satisfied

 

What DO your customers really think of you? A customer satisfaction survey can help provide the answer – or answers to this question. In turn it can help improve marketing and the businesses performance.

This was the challenge faced by a client, a […]

Telephone interviews confirm anecdotal evidence

28th October 2015|

This project was another classic use of market research, in this case telephone interviews to confirm anecdotal evidence that businesses want Superfast Broadband. The Local Authority’s discussions with business owners in their area had highlighted that access to Superfast Broadband was currently one of the hot topics amongst businesses and politicians.

However, their discussions with […]

Qualitative research…Bowling them over

1st October 2015|

Market research is often used to prove the blindingly obvious.  We used qualitative research to literally bowl them over.

Sometimes market research is just to cover the backs of officials, so that they have irrefutable support for the decisions they make over contentious issues.

Planning aspects of sports and recreation facilities is one such contentious field […]