Were the Opinion Polls really wrong about the result of the General Election?

Latest news

BID to Give Angel Wings

30th July 2019|

Business Improvement Districts (BID) across the UK have made a major positive impact on the areas. They have created better retail and leisure environments by focussing on the old marketing maxim: find out what people want – and give it to them!

Fieldwork Assistance worked with the angel.london BID in London to help them answer […]

Street interviews to test ads can be testing

28th March 2019|

Street interviews to test ads can be testing
Developing advertising is always a challenge. Getting feedback using street interviews can help refine the message and the images. It can also test the effectiveness of different media sites.

We recently worked with a media planning and development consultancy. We used street interviews  to test some ‘billboard’ ads […]

Interviewing Visitors Tells The Story

13th December 2018|

Interviewing Visitors Tells The Story

A stately home with extensive grounds south of the river and with links to the City of London had a bit of a problem. The house and its gardens were. But while admission to the grounds and gardens was free, there was a charge of £10 to visit the house […]

Recruit Health Professionals – Doctors orders

15th November 2018|

A recent project was to recruit and interview medical and pharmaceutical professionals; doctors, pharmacists, CCG leads and wholesalers.
The key objective was to gather opinions of some current prescribing practices. To establish reaction to a potential new medication delivery method.
The Challenge
Our challenge was to identify and recruit doctors and other medical professionals who met some […]

Mixed Methodology – Street meets on-line

13th June 2018|

A mixed methodology was required once again for a repeat consultation for a local authority. We had to assist in the design of a consultation and engagement programme. This was to improve communications with a group of residents living in a social housing development that was undergoing re-development. The aim was to establish the […]

Street Interviews win the day

23rd March 2017|

Street interviews provided the best methodology for a recent consultation.

One of the key uses of market research data is to validate hypotheses. Typically this is clients who are certain that demand will exist for a new product or service. However, it is often necessary to get data which ‘proves’ a point of view. This […]

Quality results takes time and persistence.

17th November 2016|

Prof Curtice, Senior Research Fellow at NatCen Social Research’s exit poll was the only one which correctly predicted the 2015 general election results.  All the others did not.

So he has been analysing recent opinion polls.  His conclusion is that you need to ensure that the data collection is right before you even think about […]

Lights off? – Qualitative Research

29th October 2016|

What happens when the lights go off?

Qualitative research was required for this project. Electricity supply companies’ key task is to keep the ‘lights on’ for all their customers but most people can manage the odd blackout, if it doesn’t last too long as well as the occasional planned power cut. But they become really […]

Face-to-Face in a Digital World

18th April 2016|

There is a perception that the digital age has made face-to-face communication somehow old-fashioned.

But there is an interesting report in the sports pages this week. A Premiership football club has had to introduce special sessions, “Life Kinetics”, into its training regime to get players to talk to each other. They had realised that during […]

Hate to say we told you so…

26th January 2016|

Hate to say we told you so – but we told you so!

Soon after the General Election last year, there was much soul searching in the media as to why the polls had failed to guess the outcome of the general election correctly. Back then we pointed out that we believed that the major […]