News Archives - Fieldwork Assistance

Recruiting Focus Groups and more…

23rd January 2018|

We frequently recruit participants for focus groups, and some of the recruitment can be challenging.

We are used to recruiting for a focus group lasting between 1 and 2 hours but a recent client added another layer of complexity by wanting to run whole day workshops. The programme of workshops was being organised in various […]

Survey on tablet – Keep taking the tablet

31st August 2017|

A short sharp survey using a tablet was a popular solution for a retail client which wanted to find out what their customers think about them.. The client was aware that it is very difficult to interrupt customers whilst in the store, or to delay them as they are leaving.

Also, it can be embarrassing […]

On the Road Telephone

19th July 2017|

Not quite Route 66, but we did have an interesting telephone challenge to recruit and interview drivers.

The client needed very rapid feedback from a wide range of drivers to talk about their driving experiences.

We had just one week to telephone, recruit and complete the interviews. The initial specification was drivers of both motorbikes and […]

Keeping customers onside on-line survey

15th March 2016|

Exactly what your customers think of you can be the key to developing business with existing and new customers. The best way, surely, is to ask them! And the good old fashioned way – but delivering up to date actionable results – is a market research survey.

A simple on-line survey can give the insight […]

Were the Opinion Polls really wrong?

12th May 2015|

Were the Opinion Polls really wrong about the result of the General Election?

A week before the election the media had two favourite stories.  One was that Ed Miliband was stumbling towards No 10 with the help of the SNP.  The other was that the election was on a knife edge – too close to […]

Ticket to Ride: pre and post street survey

13th April 2015|

For a Summer Holiday?

In the past few years there has been a growing interest in how well bus services are working and how they can be improved so that usage of public transport can be encouraged and increased.

It is, of course, a marketing problem. How can you keep existing users and at the same […]

On the right Track: online survey

1st November 2014|

The challenge was to identify and obtain interviews from rail passengers about their travelling experiences without going on to platforms or even rail stations as the operators would not give their permission.  Our client wanted to know the best way of doing this.

So our advice, after some cogitation, was to lurk in the alleyway […]

Soap Opera: street survey about soap powders

2nd August 2014|

On the surface the enquiry was an archetypal consumer street survey about soap powders, limited, modest in scale and with familiar characteristics the same as others. Speed of response and data reporting deadlines are common travelling companions.

We got the go-ahead, booked the interviewers for the location and waited for the questionnaire and show-cards.

To our […]

We counted them all out: Portas pilot projects

3rd June 2014|

We even counted some of them back…

Mary Portas clearly believes that the death of the High Street is much exaggerated. Whatever you may think about her, there is no doubt that her involvement is leading to some really high profile initiatives, and criticism!

We have provided on the ground support for several of the Portas […]