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Recruiting Focus Groups and more…

We frequently recruit participants for focus groups, and some of the recruitment can be challenging. We are used to recruiting for a focus group lasting between 1 and 2 hours but a recent client added another layer of complexity by wanting to run whole day workshops. The programme of workshops was being organised in various [...]

Keeping customers onside on-line survey

Exactly what your customers think of you can be the key to developing business with existing and new customers. The best way, surely, is to ask them! And the good old fashioned way – but delivering up to date actionable results – is a market research on-line survey. A simple on-line survey can give the [...]

On the right Track: online survey

The challenge was to identify and obtain interviews from rail passengers about their travelling experiences without going on to platforms or even rail stations as the operators would not give their permission.  Our client wanted to know the best way of doing this. So our advice, after some cogitation, was to lurk in the alleyway [...]

Soap Opera: street survey about soap powders

On the surface the enquiry was an archetypal consumer street survey. The subject was about soap powders. The project was quite limited and modest in scale and with familiar characteristics the same as others. Speed of response and data reporting deadlines are common travelling companions. We got the go-ahead, booked the interviewers for the location [...]

We counted them all out: Portas pilot projects

We even counted some of them back... Mary Portas clearly believes that the death of the High Street is much exaggerated. Whatever you may think about her, there is no doubt that her involvement is leading to some really high profile initiatives, and criticism! We have provided on the ground support for several of the [...]

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