Marketing Assistance was the market research consultancy division of Bowman Warder Ltd.

All services previously supplied through Marketing Assistance are now provided through Fieldwork Assistance. You will find all of the same team from Marketing Assistance at Fieldwork Assistance.


Fieldwork Assistance is a market research fieldwork consultancy. We provide the full range of market research fieldwork services for both public and private sectors. Our aim is to provide cost effective, reliable and actionable information to meet client’s market research, consultation and marketing planning needs.

We offer the full range of market research fieldwork methodologies using traditional quantitative techniques such as street and telephone interviews and postal surveys as well as Internet surveys. We also use qualitative methods such as focus groups and in-depth interviews.

We have undertaken a wide variety of market research fieldwork programmes for clients. These have included opinion polls, transport surveys, staff surveys and leisure services surveys for the public sector and customer satisfaction, mystery shopping and new product development surveys for companies. Projects have varied from just a few interviews to many thousand.

Our priority is to provide statistically reliable market research fieldwork on which both strategic and tactical decisions can be based with confidence. Sample size has an important role to play in ensuring the findings are statistically reliable and representative of the opinions of the whole population whilst meeting the needs of clients in terms of budget.

Our 30+ years experience of market research and market research fieldwork is available to work with you and your resources to deliver cost effective quality data.

We provide both quantitative and qualitative data collection compliant with the MRS Code of Conduct.

Fieldwork Assistance can provide:

  • Advice and assistance on research methodology
  • Questionnaire design
  • Formal reports and analysis

as well as the full range of market research data collection and analysis. We provide both traditional people and paper based data collection and new methodologies such as on-line and mobile technologies. Our services include:


We can be contacted on 01621 814740 or 01621 818555