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Recruit Health Professionals – Doctors orders

15th November 2018|

A recent project was to recruit and interview medical and pharmaceutical professionals; doctors, pharmacists, CCG leads and wholesalers.
The key objective was to gather opinions of some current prescribing practices. To establish reaction to a potential new medication delivery method.
The Challenge
Our challenge was to identify and recruit doctors and other medical professionals who met some […]

Mixed Methodology – Street meets on-line

13th June 2018|

A mixed methodology was required once again for a repeat consultation for a local authority. We had to assist in the design of a consultation and engagement programme. This was to improve communications with a group of residents living in a social housing development that was undergoing re-development. The aim was to establish the […]

Recruiting Focus Groups and more…

23rd January 2018|

We frequently recruit participants for focus groups, and some of the recruitment can be challenging.

We are used to recruiting for a focus group lasting between 1 and 2 hours but a recent client added another layer of complexity by wanting to run whole day workshops. The programme of workshops was being organised in various […]

Survey on tablet – Keep taking the tablet

31st August 2017|

A short sharp survey using a tablet was a popular solution for a retail client which wanted to find out what their customers think about them.. The client was aware that it is very difficult to interrupt customers whilst in the store, or to delay them as they are leaving.

Also, it can be embarrassing […]

On the Road Telephone

19th July 2017|

Not quite Route 66, but we did have an interesting telephone challenge to recruit and interview drivers.

The client needed very rapid feedback from a wide range of drivers to talk about their driving experiences.

We had just one week to telephone, recruit and complete the interviews. The initial specification was drivers of both motorbikes and […]

Street Interviews win the day

23rd March 2017|

Street interviews provided the best methodology for a recent consultation.

One of the key uses of market research data is to validate hypotheses. Typically this is clients who are certain that demand will exist for a new product or service. However, it is often necessary to get data which ‘proves’ a point of view. This […]

Quality results takes time and persistence.

17th November 2016|

Prof Curtice, Senior Research Fellow at NatCen Social Research’s exit poll was the only one which correctly predicted the 2015 general election results.  All the others did not.

So he has been analysing recent opinion polls.  His conclusion is that you need to ensure that the data collection is right before you even think about […]

Lights off? – Qualitative Research

29th October 2016|

What happens when the lights go off?

Qualitative research was required for this project. Electricity supply companies’ key task is to keep the ‘lights on’ for all their customers but most people can manage the odd blackout, if it doesn’t last too long as well as the occasional planned power cut. But they become really […]

Face-to-Face in a Digital World

18th April 2016|

There is a perception that the digital age has made face-to-face communication somehow old-fashioned.

But there is an interesting report in the sports pages this week. A Premiership football club has had to introduce special sessions, “Life Kinetics”, into its training regime to get players to talk to each other. They had realised that during […]

Keeping customers onside on-line survey

15th March 2016|

Exactly what your customers think of you can be the key to developing business with existing and new customers. The best way, surely, is to ask them! And the good old fashioned way – but delivering up to date actionable results – is a market research survey.

A simple on-line survey can give the insight […]