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Everything in its right Place Survey

16th March 2020|

A Place survey is a key area of consultation used by local authorities. They provide insight into the attitudes and perceptions of residents which help Council’s develop their policies and priorities for the next few years. Place Surveys are therefore an important tool

We recently carried out a Place survey for a large local
authority. […]

Telephone Surveys and Demographic Quota

3rd December 2019|

Can telephone surveys deliver demographic quota?
The challenge set by a large local authority was to carry out a survey of its residents. It had to deliver a truly representative sample of residents. We needed to find out residents’ views on where they lived and how it could be improved. The key aspect was to […]

BID to Give Angel Wings

30th July 2019|

Business Improvement Districts (BID) across the UK have made a major positive impact on the areas. They have created better retail and leisure environments by focussing on the old marketing maxim: find out what people want – and give it to them!

Fieldwork Assistance worked with the BID in London to help them answer […]

Street interviews to test ads can be testing

28th March 2019|

Street interviews to test ads can be testing
Developing advertising is always a challenge. Getting feedback using street interviews can help refine the message and the images. It can also test the effectiveness of different media sites.

We recently worked with a media planning and development consultancy. We used street interviews  to test some ‘billboard’ ads […]

Interviewing Visitors Tells The Story

13th December 2018|

Interviewing Visitors Tells The Story

A stately home with extensive grounds south of the river and with links to the City of London had a bit of a problem. The house and its gardens were. But while admission to the grounds and gardens was free, there was a charge of £10 to visit the house […]

Recruit Health Professionals – Doctors orders

15th November 2018|

A recent project was to recruit and interview medical and pharmaceutical professionals; doctors, pharmacists, CCG leads and wholesalers.
The key objective was to gather opinions of some current prescribing practices. To establish reaction to a potential new medication delivery method.
The Challenge
Our challenge was to identify and recruit doctors and other medical professionals who met some […]

Mixed Methodology – Street meets on-line

13th June 2018|

A mixed methodology was required once again for a repeat consultation for a local authority. We had to assist in the design of a consultation and engagement programme. This was to improve communications with a group of residents living in a social housing development that was undergoing re-development. The aim was to establish the […]

Recruiting Focus Groups and more…

23rd January 2018|

We frequently recruit participants for focus groups, and some of the recruitment can be challenging.

We are used to recruiting for a focus group lasting between 1 and 2 hours but a recent client added another layer of complexity by wanting to run whole day workshops. The programme of workshops was being organised in various […]

Survey on tablet – Keep taking the tablet

31st August 2017|

A short sharp survey using a tablet was a popular solution for a retail client which wanted to find out what their customers think about them.. The client was aware that it is very difficult to interrupt customers whilst in the store, or to delay them as they are leaving.

Also, it can be embarrassing […]

On the Road Telephone

19th July 2017|

Not quite Route 66, but we did have an interesting telephone challenge to recruit and interview drivers.

The client needed very rapid feedback from a wide range of drivers to talk about their driving experiences.

We had just one week to telephone, recruit and complete the interviews. The initial specification was drivers of both motorbikes and […]