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Face-to-Face in a Digital World

18th April 2016|

There is a perception that the digital age has made face-to-face communication somehow old-fashioned.

But there is an interesting report in the sports pages this week. A Premiership football club has had to introduce special sessions, “Life Kinetics”, into its training regime to get players to talk to each other. They had realised that during […]

Keeping customers onside on-line survey

15th March 2016|

Exactly what your customers think of you can be the key to developing business with existing and new customers. The best way, surely, is to ask them! And the good old fashioned way – but delivering up to date actionable results – is a market research on-line survey.

A simple on-line survey can give the […]

Hate to say we told you so…

26th January 2016|

Hate to say we told you so – but we told you so!

Soon after the General Election last year, there was much soul searching in the media as to why the polls had failed to guess the outcome of the general election correctly. Back then we pointed out that we believed that the major […]

Customer Satisfaction Surveys

14th January 2016|

Keeping track of customer satisfaction

Or – Just trying to keep the customer satisfied

 

What DO your customers really think of you? A customer satisfaction survey can help provide the answer – or answers to this question. In turn it can help improve marketing and the businesses performance.

This was the challenge faced by a client, a […]

Telephone interviews confirm anecdotal evidence

28th October 2015|

This project was another classic use of market research, in this case telephone interviews to confirm anecdotal evidence that businesses want Superfast Broadband. The Local Authority’s discussions with business owners in their area had highlighted that access to Superfast Broadband was currently one of the hot topics amongst businesses and politicians.

However, their discussions with […]

Qualitative research…Bowling them over

1st October 2015|

Market research is often used to prove the blindingly obvious.  We used qualitative research to literally bowl them over.

Sometimes market research is just to cover the backs of officials, so that they have irrefutable support for the decisions they make over contentious issues.

Planning aspects of sports and recreation facilities is one such contentious field […]

How to influence people… new market research

24th September 2015|

New market research shows that the general public still turns to TV and the newspapers, not social media, to learn about current political issues. Nearly three-quarters of us (73%) use TV to stay informed.  Over half (54%) cite newspapers and online news outlets (52%)to shape their political views. Less than a third (27%) use […]

Education for schools

24th June 2015|

Nelson Mandela said,

“Education is the most powerful weapon
which you can use to change the world.”

…and he of all people would have known

 

But when the inspector calls how do you know what effect your education is having?

 

If education is the most powerful weapon, we are pretty sure that information is the second most powerful.  How […]

Were the Opinion Polls really wrong?

12th May 2015|

Were the Opinion Polls really wrong about the result of the General Election?

A week before the election the media had two favourite stories.  One was that Ed Miliband was stumbling towards No 10 with the help of the SNP.  The other was that the election was on a knife edge – too close to […]

Ticket to Ride: pre and post street survey

13th April 2015|

For a Summer Holiday?

In the past few years there has been a growing interest in how well bus services are working and how they can be improved so that usage of public transport can be encouraged and increased.

It is, of course, a marketing problem. How can you keep existing users and at the same […]