In spite of the rise in the use of new technologies, the good old fashioned method of actually talking face to face with market research participants continues to deliver high quality data at very good value for money.
Face to face surveys, carried out by experienced, fully trained interviewers, provide a unique opportunity to engage participants by using show cards, illustrations, sample adverts or packaging and a range of other stimuli. This kind of engagement is almost impossible with high tech methods, however clever the websites or Apps which may be used.
With access to over 800 interviewers, and a team of Supervisors spread across the UK and Eire, we can work to exacting timings and timescales – 50 interviews between 17.00 and 21.00 at a certain location for example – We only use interviewers fully trained to MRS IQCS standards and operate to MRS Guidelines and Code of Conduct
The key advantage of face to face surveys is that we use can select suitable respondents just by observing their characteristics so you can fill sample more easily and with less waste.