High quality participants are the key to high quality focus groups. We always take a detailed brief and participant specification from clients and then recruit accordingly.
We follow MRS guidelines for recruitment, and always recruit ‘from scratch’ We do not have or use a panel of participants. This means that participants are neither over-researched or too rehearsed in their approach to the focus group.
We are always happy to advise on suitable locations. In recent months we have organised focus groups in village halls, community centres, hotels and viewing facilities.
We can provide experienced moderators for focus groups and prepare reports, but most clients moderate and report their own focus groups which we recruit for them.